A Brand Accelerator in Every Way

 

Global Appeal: European champion, NHRA rising star

High EMV Return: $22.6M EMV with proven sponsor lift (News & Broadcast)

Marketing powerhouse: With more than 320K social followers, Ida has one of the most robust fan bases in professional drag racing. in 2024 she reached over 20M social impressions and close to 10M views on sponsor promotion branded videos. A number already growing in 2025. 

Diversity in Motorsports: Represents a rapidly growing interest in female racers – 40% of NHRA fans support women in top-tier drag racing.

Authentic Voice: Combines performance, personality, and professionalism.

Diverse Audience Reach: Female athletes can engage both traditional motorsport fans and new demographics, expanding a brand’s reach.

High Earned Media Value: Ida attract significant media attention. She achieved an Earned Media Value (EMV) of $22.6 million for news & broadcast in the last year, showcasing the substantial exposure potential for sponsors.

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• EMV numbers extracted for NEWS & BROADCAST only. Social media separate EMV.    

• SOURCE: Meltwater | Klear