PARTNER WITH IDA
High-Speed Exposure, Powerful Storytelling, and Real B2B Opportunities
Why NHRA?
Speed. Storytelling. Real Impact. NHRA Top Fuel is the fastest, loudest, most exciting motorsport on the planet. Cars go from 0 to over 330 mph in under 3.7 seconds. The stands are packed, the fans are passionate, and the atmosphere is unforgettable. But a great sponsorship is about more than fast cars – it’s about connecting your brand with people. That’s where we come in.
NHRA drag racing connects brands with one of the most passionate and dedicated audiences in all of sports. NHRA alone reaches more than 40 million fans every year, giving our partners national exposure through live events, television, and digital platforms. Pair this with a driver like Ida with one of the largest and most popular social media platforms in the sport and you got a marketing powerhouse.
Fans can watch every race on FOX and FOX Sports, with over 24 million TV viewers annually and more than 750 hours of NHRA broadcast coverage each season.
At the track, NHRA events draw an average of 70,000 spectators per race, creating an exciting, face-to-face environment where brands can engage directly with fans, customers, and business partners. Unlike many other sports, NHRA gives full access to the pits and teams, making it a truly interactive experience.
The NHRA audience is also incredibly loyal. Fans actively support the companies they see on the cars and are known for strong brand preference and long-term relationships. They follow the sport closely, engage heavily on social media, and connect personally with drivers and teams.
From national TV coverage, to sold-out events, to digital reach and built-in B2B opportunities at the track, an partnership with our team delivers visibility, engagement, and real business impact.
MORE THAN JUST A DRIVER
Ida is not only competing at the highest level of drag racing – she's building a global brand both on and off the track. As a European champion now racing professionally in the U.S., she brings something unique to the NHRA:an international story, an authentic personality, and a highly engaged fan base that loves to follow the journey. When you partner with Ida, you don’t just get a logo on a race car. You get a real spokesperson who actively promotes your brand every day.
With an engineering background, a hands-on approach and a down-to-earth personality Ida connect naturally with fans, customers, and media. She's a role model in more ways than one and she represents brands in a professional, energetic, and authentic way.
When she's not behind the wheel, she works as part of the NHRA.tv broadcast team, giving her additional visibility and a respected voice within the sport. With a background in engineering, she's a passionate advocate for STEM education, inspiring the next generation to pursue careers in technology and motorsport. She also use's her platform to show her love for animals working with rescue centers and giving back where she can. She connects with fans and audiences in a meaningful way year-round.
"I come from a blue-collar, hands-on background where hard work isn’t optional, it’s expected. Nothing in my career has been handed to me. Every opportunity has been built through long hours, persistence, and a belief in doing the work the right way. That mindset carries onto the track and into every partnership - showing up prepared, delivering results, and earning trust through action."
With hundreds of thousands of loyal followers and millions of impressions every month, Ida brings your brand directly into the daily lives of fans through engaging behind-the-scenes content, race day stories, product features, and authentic posts that truly connect with audiences. Your brand isn’t just displayed – it’s actively promoted.
Partnering with our team also creates real business opportunities. Race events are ideal for hospitality, networking, and B2B growth. We work closely with partners to provide VIP experiences, customer entertainment, employee appreciation events, and product demonstrations at the track, turning sponsorship into a powerful business tool rather than just advertising.
Whether you’re looking for branding on the car, social media campaigns, event activations, corporate hospitality, or custom content creation, we got you.
From global companies to local businesses, we create programs designed to deliver real value and measurable results.
Drag racing is exciting. Emotional. Fast. And incredibly engaging. If you want your brand to be part of that energy – reaching loyal fans and new customers in a powerful, fun, and authentic way
- This is the place. Let's talk!
GET IN ToUCH!
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